Distribution Partnership Discussion

Clean air, engineered as health technology

A premium air-purification platform powered by patented TPA® technology — built for Australian homes, workplaces and commercial environments where air quality matters.

Scroll
The Opportunity

Why air quality, now?

Indoor air has become a mainstream health priority — and the market is scaling with it.

Indoor air is a growing health priority

Australians spend most of their time indoors, with increasing awareness of airborne pollutants, allergens and respiratory health impacts.

Bushfires and COVID changed perceptions

Major events accelerated understanding of fine particles, airborne transmission and the importance of indoor air management.

Wellness-led consumer behaviour is rising

Clean air is now seen as part of everyday wellbeing, alongside sleep, allergy management and home health.

Market growth confirms scale and momentum

The Australian air purifier market was valued at ~AUD $600+ million in 2024 and is forecast to reach ~AUD $1.3+ billion by 2033, growing at ~7.8% annually.

AUD $0M+
Australian market value, 2024
AUD $0B+
Forecast market value by 2033
0%
Annual growth rate (CAGR)
0%
Of time the average person spends indoors

Source: imarcgroup.com/australia-air-purifier-market

The Problem

The problem with traditional air purifiers

Airdog introduces a new standard in air purification, combining active particle capture with long-term reliability.

Traditional HEPA

Passive filtration, recurring cost

  • Most purifiers rely on HEPA filtrationHEPA filters trap particles around 0.3 microns by physically capturing dust, pollen and fine particulates as air passes through.
  • Performance declines without maintenanceAs filters load up, airflow can become restricted and effectiveness can drop if filters are not replaced on time.
  • Ongoing cost, effort and wasteHEPA systems require recurring filter purchases, regular monitoring and disposal of used filters.
  • A false sense of protectionMany users assume protection simply because the unit is running, without visibility into filter condition or actual performance.
Airdog TPA®

Active capture, simpler ownership

  • A fundamentally different approachPatented TPA® technology uses washable, reusable collecting plates to maintain airflow and eliminate disposable filters.
  • Captures down to ~0.0146 micronsActively captures particles far smaller than HEPA targets, with simple periodic cleaning rather than replacement.
  • Lower long-term costNo recurring filter purchases — the reusable collector reduces ongoing cost and waste.
  • Real visibility and confidenceDesigned for consistent, predictable performance maintained through routine cleaning, not parts replacement.
Breakthrough Technology

Goodbye HEPA. Hello TPA®

A direct comparison of modern active filtration against the passive filtration that defines most of the category.

Feature
Modern TPA® Filtration
Traditional HEPA Filtration
Filtration method
Active filtration method Active
Passive filtration method
Particle size
As small as 0.0146 microns — up to 100× smaller than PM2.5, ~20× the capability of HEPA 20×
Traps particles 0.3 microns or larger
Operation
Actively detects and destroys particles, dust and smoke
Filters air by trapping particles within the filter
Maintenance
Washable, reusable collector — reducing ongoing costs
Requires periodic filter replacement, typically every 3–6 months
Cost effectiveness
Lower long-term cost due to reusable collector
Higher long-term cost due to regular replacements
Airflow & noise
Maintains consistent airflow and quieter operation over time
Airflow may reduce and noise may increase as filters clog
The Product

Introducing Airdog

A premium health-tech air-purification solution designed for environments where air quality, consistency and long-term performance matter.

Powered by patented TPA® technology

Actively captures and removes airborne particles without disposable filters, eliminating ongoing replacement costs and waste.

Designed for the health-conscious

Ideal for families and businesses, allergy and asthma sufferers, pet owners and anyone seeking cleaner indoor air with minimal maintenance.

Real-time air quality visibility

Integrated monitoring shows live indoor air conditions, removing guesswork and building trust through transparency.

Built to scale into professional environments

Suitable for healthcare, education, corporate workplaces and commercial real estate where reliable air quality supports wellbeing and confidence.

Airdog air purifier in a premium interior

For residential and commercial use. Premium by design.

Platform Capabilities

Why Airdog is different

Patented TPA® (Two-Pole Active) technology charges airborne particles and removes them from the airflow using electronic fields and collector plates.

A smarter model for clean air

Airdog is designed around long-term consistency rather than short-term filtration performance. By removing the dependency on disposable filters, it delivers stable airflow, predictable results and a simpler ownership experience. Performance is maintained through routine cleaning, not parts replacement — making clean air more reliable over time.

Transparency you can trust

Unlike traditional purifiers that operate out of sight, Airdog gives users visibility into their indoor air through real-time data. By showing air quality conditions as they change, Airdog closes the gap between assumption and reality — building confidence that the system is performing as intended in everyday environments.

High Performance

Washable Filters

0.0146 Micron Filtration

Real-Time Data

Low Noise

Child Lock

Easy Cleaning

App Enabled

Product Range

The X Series

A scalable range engineered to match coverage and environment — from a single room to large commercial spaces.

X1D
Up to 10 m²
CADR (PM2.5)100 m³/h
CCM ParticleP4
Noise≤ 59.5 dB(A)
Ozone≤ 10 ppb
Best forHome office, nursery, apartment living, reading room, bedroom, bathroom, guest room, wellness room.
X3D
Up to 20 m²
CADR (PM2.5)200 m³/h
CCM ParticleP4
Noise≤ 58 dB(A)
Ozone≤ 10 ppb
Best forLarge bedroom, family room, children's playroom, kitchen/dining, home office, small classroom, meeting room, treatment room.
X5D
Up to 35 m²
CADR (PM2.5)350 m³/h
CCM ParticleP4
Noise≤ 63 dB(A)
Ozone≤ 10 ppb
Best forOpen-plan living, large office, shared workspace, allied health, home gym, apartment living, wellness studio, small retail.
Flagship
X8D
Up to 100 m²
CADR (PM2.5)800 m³/h
CCM ParticleP4
Noise≤ 63 dB(A)
Ozone≤ 10 ppb
Best forLarge homes, health facilities, retail showroom, large classroom, corporate office, apartment living, hotel lobby, wellness facility.
Application Sectors

Where Airdog performs best

From health-focused homes to wellbeing-led commercial environments, Airdog is built for spaces where consistent air quality matters.

Residential

Families with young children, allergy and asthma sufferers, and pet owners managing dander and odours — where comfort, sleep and respiratory health matter most.

Healthcare

Clinics and waiting rooms where consistent performance, low maintenance and visible air quality data build patient and practitioner confidence.

Corporate

Workplaces aligning with healthy-building and employee-wellbeing initiatives, supporting long-term outcomes and confidence.

Education

Classrooms and education facilities where reliable air quality supports student wellbeing and clear, visible performance.

Wellness

Wellness studios and treatment spaces where clean, monitored air is part of the premium experience.

Commercial

Retail, hospitality and multi-site environments seeking dependable air quality with a simple ownership model.

Trust & Compliance

Compliance and credibility

Airdog products are independently tested and certified to meet international electrical safety, quality and manufacturing standards — ensuring compliance across key global markets, including Australia.

0M+
Units sold worldwide
0 mo
Manufacturer warranty, locally backed
AU
Official Australian distributor & support
National
Commercial-grade, rollout ready

Australian compliance & readiness

  • Designed for Australian electrical standards
  • Suitable for AU voltage and frequency
  • Supplied with Australian plugs & documentation
  • Clear import, warranty and support structure

Partner-ready assurance

  • Official Australian distributor and support partner
  • Over 2 million units sold worldwide
  • 12-month manufacturer warranty, locally backed
  • Commercial-grade products ready for national rollout

Globally certified and compliant

TÜV SÜDETLPSECECQCCVCSGSISO 9001ISO 14001FCCCNAS
Partner Value

Go-to-market & partner value

Airdog enters the market with established infrastructure, active investment and a clear plan to drive demand.

Built on an established platform

Airdog Australia operates as part of a broader, established group rather than a standalone start-up. This provides immediate access to existing infrastructure, an external marketing partner and a combined audience of approximately 3,000 business clients and over 50,000 consumer customers. This reach enables efficient demand generation through targeted EDMs, existing client relationships and aligned brand touchpoints.

Resourced go-to-market execution

Airdog is supported by a dedicated internal team focused on commercial scale, including sales, structured collateral and coordinated marketing activity. Capital is allocated to support retail and channel growth, in-store activity and scalable distribution. For partners, this means entering a market with a clear plan, active investment and a focus on driving sell-through.

0K
Business clients in combined audience
0K+
Consumer customers in combined audience
EDM
Direct demand-generation channels
Capital
Allocated to retail & channel growth
Partnership Approach

Support & partnership approach

We build long-term partnerships through alignment, support and shared commercial success.

Long-term, aligned partnerships

Our approach prioritises long-term alignment over short-term volume. We are selective about partners and brand representation, with a strong focus on protecting positioning, pricing and partner confidence. Clear principles guide territory respect, channel clarity and collaboration, with flexibility where it supports shared growth.

Hands-on support and collaboration

Partners are supported through structured onboarding, product training and pre-sales support, particularly during early rollout. We work closely with partner sales teams to build confidence in positioning, use cases and differentiation. As the channel matures, this extends to lead intent sharing, digital visibility of stockists and agreed service expectations — especially for regional and multi-site deployments.

01

Onboarding

Structured onboarding and clear commercial setup from day one.

02

Training

Product training and pre-sales support to build team confidence.

03

Lead Sharing

Lead intent sharing and digital visibility of stockists as the channel matures.

04

Growth Support

Agreed service expectations for regional and multi-site deployments.

Next Steps

Align on fit, agree the pathway, scale with purpose

Our priority is building the right partnerships rather than rapid or unfocused expansion. The next step is to align on strategic fit, priority sectors and a practical pathway to market — through a pilot, trial or initial rollout.

1

Discussion

Follow-up conversation on strategic fit.

2

Pilot

Confirm commercial structure under NDA.

3

Rollout

Agree how we launch together.

4

Scale

Grow the category collaboratively.

This typically includes a follow-up discussion, confirmation of commercial structure under NDA, and agreement on how we launch and scale together. We are keen to progress with partners who share a long-term view and see the opportunity to grow the category collaboratively.

Let's start the discussion.

Thank you — we look forward to exploring a partnership built for long-term, shared success.

2/600 Lorimer St, Port Melbourne VIC 3207 support@airdog.com.au airdog.com.au
Airdog
© 2026 Airdog Australia · Distribution Partnership Presentation · Confidential